diff --git a/backend/src/TeleWave.Application/Broadcast/GetSchedule/GetChannelScheduleQueryHandler.cs b/backend/src/TeleWave.Application/Broadcast/GetSchedule/GetChannelScheduleQueryHandler.cs
index edf2747..b6a3cf9 100644
--- a/backend/src/TeleWave.Application/Broadcast/GetSchedule/GetChannelScheduleQueryHandler.cs
+++ b/backend/src/TeleWave.Application/Broadcast/GetSchedule/GetChannelScheduleQueryHandler.cs
@@ -2,6 +2,7 @@ using LiteCqrs;
 using Microsoft.EntityFrameworkCore;
 using TeleWave.Application.Common.Interfaces;
 using TeleWave.Application.Common.Models;
+using TeleWave.Application.Library;
 
 namespace TeleWave.Application.Broadcast.GetSchedule;
 
@@ -36,6 +37,17 @@ public sealed class GetChannelScheduleQueryHandler(IAppDbContext dbContext)
             .Select(s => new { s.Id, s.Name })
             .ToDictionaryAsync(s => s.Id, s => s.Name, cancellationToken);
 
+        // Имена ассетов программ — чтобы показать реальную метку S16E03 в расписании админки.
+        var assetIds = entries
+            .Where(e => e.Kind == Domain.Broadcast.ScheduleEntryKind.Program)
+            .Select(e => e.MediaAssetId)
+            .Distinct()
+            .ToList();
+        var assetNames = await dbContext.MediaAssets.AsNoTracking()
+            .Where(a => assetIds.Contains(a.Id))
+            .Select(a => new { a.Id, a.OriginalFileName })
+            .ToDictionaryAsync(a => a.Id, a => a.OriginalFileName, cancellationToken);
+
         var dtos = entries
             .Select(e => new ScheduleEntryDto(
                 e.Id,
@@ -45,7 +57,8 @@ public sealed class GetChannelScheduleQueryHandler(IAppDbContext dbContext)
                 e.EndsAtUtc,
                 e.ShowId,
                 e.ShowId is { } sid ? showNames.GetValueOrDefault(sid) : null,
-                e.EpisodeIndex
+                e.EpisodeIndex,
+                assetNames.TryGetValue(e.MediaAssetId, out var name) ? EpisodeName.ParseLabel(name) : null
             ))
             .ToList();
 
diff --git a/backend/src/TeleWave.Application/Broadcast/ScheduleEntryDto.cs b/backend/src/TeleWave.Application/Broadcast/ScheduleEntryDto.cs
index 62c1eb5..b6f58ad 100644
--- a/backend/src/TeleWave.Application/Broadcast/ScheduleEntryDto.cs
+++ b/backend/src/TeleWave.Application/Broadcast/ScheduleEntryDto.cs
@@ -10,5 +10,6 @@ public sealed record ScheduleEntryDto(
     DateTimeOffset EndsAtUtc,
     Guid? ShowId,
     string? ShowName,
-    int? EpisodeIndex
+    int? EpisodeIndex,
+    string? SeasonEpisode
 );
diff --git a/backend/src/TeleWave.Application/Library/EpisodeName.cs b/backend/src/TeleWave.Application/Library/EpisodeName.cs
new file mode 100644
index 0000000..62efabd
--- /dev/null
+++ b/backend/src/TeleWave.Application/Library/EpisodeName.cs
@@ -0,0 +1,40 @@
+using System.Globalization;
+using System.Text.RegularExpressions;
+
+namespace TeleWave.Application.Library;
+
+/// <summary>Разбор сезона/серии из имени файла (SxxEyy либо NxNN). Номера в модели не хранятся —
+/// вытаскиваются из имён по мере надобности (сводка в списке шоу, метка в расписании админки).</summary>
+public static class EpisodeName
+{
+    private static readonly Regex SxxEyy = new(
+        @"[Ss](\d{1,2})[ ._-]*[Ee](\d{1,3})",
+        RegexOptions.Compiled
+    );
+
+    private static readonly Regex NxNN = new(
+        @"(?:^|[^\d])(\d{1,2})x(\d{1,3})",
+        RegexOptions.Compiled | RegexOptions.IgnoreCase
+    );
+
+    public static (int Season, int Episode)? Parse(string? name)
+    {
+        if (string.IsNullOrEmpty(name))
+            return null;
+
+        var match = SxxEyy.Match(name);
+        if (!match.Success)
+            match = NxNN.Match(name);
+
+        return match.Success
+            ? (int.Parse(match.Groups[1].Value, CultureInfo.InvariantCulture),
+                int.Parse(match.Groups[2].Value, CultureInfo.InvariantCulture))
+            : null;
+    }
+
+    public static int? ParseSeason(string? name) => Parse(name)?.Season;
+
+    /// <summary>Метка вида «S16E03», либо null если распознать не удалось.</summary>
+    public static string? ParseLabel(string? name) =>
+        Parse(name) is { } p ? $"S{p.Season:D2}E{p.Episode:D2}" : null;
+}
diff --git a/backend/src/TeleWave.Application/Library/ListShows/ListShowsQueryHandler.cs b/backend/src/TeleWave.Application/Library/ListShows/ListShowsQueryHandler.cs
index 4c933f7..4c4811d 100644
--- a/backend/src/TeleWave.Application/Library/ListShows/ListShowsQueryHandler.cs
+++ b/backend/src/TeleWave.Application/Library/ListShows/ListShowsQueryHandler.cs
@@ -12,9 +12,28 @@ public sealed class ListShowsQueryHandler(IAppDbContext dbContext)
         CancellationToken cancellationToken
     )
     {
-        return await dbContext.Shows.AsNoTracking()
+        var shows = await dbContext.Shows.AsNoTracking()
+            .Include(s => s.Episodes)
             .OrderBy(s => s.Name)
-            .Select(s => new ShowSummaryDto(s.Id, s.Name, s.Kind, s.Episodes.Count, s.CreatedAt))
             .ToListAsync(cancellationToken);
+
+        // Имена ассетов нужны, чтобы распознать сезоны (номера в модели не хранятся).
+        var assetIds = shows.SelectMany(s => s.Episodes.Select(e => e.MediaAssetId)).Distinct().ToList();
+        var names = await dbContext.MediaAssets.AsNoTracking()
+            .Where(a => assetIds.Contains(a.Id))
+            .Select(a => new { a.Id, a.OriginalFileName })
+            .ToDictionaryAsync(a => a.Id, a => a.OriginalFileName, cancellationToken);
+
+        return shows
+            .Select(s =>
+            {
+                var seasons = s.Episodes
+                    .Select(e => names.TryGetValue(e.MediaAssetId, out var n) ? EpisodeName.ParseSeason(n) : null)
+                    .Where(season => season is not null)
+                    .Distinct()
+                    .Count();
+                return new ShowSummaryDto(s.Id, s.Name, s.Kind, s.Episodes.Count, seasons, s.CreatedAt);
+            })
+            .ToList();
     }
 }
diff --git a/backend/src/TeleWave.Application/Library/ShowDtos.cs b/backend/src/TeleWave.Application/Library/ShowDtos.cs
index 38faf2d..16b8fce 100644
--- a/backend/src/TeleWave.Application/Library/ShowDtos.cs
+++ b/backend/src/TeleWave.Application/Library/ShowDtos.cs
@@ -8,6 +8,7 @@ public sealed record ShowSummaryDto(
     string Name,
     ShowKind Kind,
     int EpisodeCount,
+    int SeasonCount,
     DateTimeOffset CreatedAt
 );
 
diff --git a/backend/src/TeleWave.Application/Streaming/GetPublicEpg/GetPublicEpgQueryHandler.cs b/backend/src/TeleWave.Application/Streaming/GetPublicEpg/GetPublicEpgQueryHandler.cs
index 66bc4f0..9838d52 100644
--- a/backend/src/TeleWave.Application/Streaming/GetPublicEpg/GetPublicEpgQueryHandler.cs
+++ b/backend/src/TeleWave.Application/Streaming/GetPublicEpg/GetPublicEpgQueryHandler.cs
@@ -45,7 +45,8 @@ public sealed class GetPublicEpgQueryHandler(IAppDbContext dbContext)
                 e.EndsAtUtc,
                 e.ShowId,
                 e.ShowId is { } sid ? showNames.GetValueOrDefault(sid) : null,
-                e.EpisodeIndex
+                e.EpisodeIndex,
+                null // сезон/серию зрителю не показываем (и не светим имена файлов)
             ))
             .ToList();
 
diff --git a/frontend/src/features/admin/channels/ChannelDetail.tsx b/frontend/src/features/admin/channels/ChannelDetail.tsx
index aed7ace..d0d5f06 100644
--- a/frontend/src/features/admin/channels/ChannelDetail.tsx
+++ b/frontend/src/features/admin/channels/ChannelDetail.tsx
@@ -614,8 +614,12 @@ function SchedulePreview({ entries }: { entries: ScheduleEntryDto[] }) {
           ) : (
             <span>
               {e.showName ?? '—'}
-              {e.episodeIndex != null && (
-                <span className="text-muted-foreground"> · {t('air.episode')} {e.episodeIndex + 1}</span>
+              {e.seasonEpisode ? (
+                <span className="text-muted-foreground"> · {e.seasonEpisode}</span>
+              ) : (
+                e.episodeIndex != null && (
+                  <span className="text-muted-foreground"> · {t('air.episode')} {e.episodeIndex + 1}</span>
+                )
               )}
             </span>
           )}
diff --git a/frontend/src/features/admin/shows/ShowsPanel.tsx b/frontend/src/features/admin/shows/ShowsPanel.tsx
index 1bffd9c..f0ac573 100644
--- a/frontend/src/features/admin/shows/ShowsPanel.tsx
+++ b/frontend/src/features/admin/shows/ShowsPanel.tsx
@@ -67,6 +67,7 @@ export function ShowsPanel() {
             <tr>
               <th className="px-4 py-2 font-medium">{t('admin.shows.name')}</th>
               <th className="px-4 py-2 font-medium">{t('admin.shows.kind')}</th>
+              <th className="px-4 py-2 font-medium">{t('admin.shows.seasons')}</th>
               <th className="px-4 py-2 font-medium">{t('admin.shows.episodes')}</th>
               <th className="px-4 py-2 font-medium">{t('common.actions')}</th>
             </tr>
@@ -74,7 +75,7 @@ export function ShowsPanel() {
           <tbody>
             {isLoading && (
               <tr>
-                <td className="px-4 py-3 text-muted-foreground" colSpan={4}>
+                <td className="px-4 py-3 text-muted-foreground" colSpan={5}>
                   {t('common.loading')}
                 </td>
               </tr>
@@ -93,6 +94,7 @@ export function ShowsPanel() {
                 <td className="px-4 py-2">
                   <Badge variant="muted">{t(`admin.shows.kinds.${show.kind}`)}</Badge>
                 </td>
+                <td className="px-4 py-2 text-muted-foreground">{show.seasonCount}</td>
                 <td className="px-4 py-2 text-muted-foreground">{show.episodeCount}</td>
                 <td className="px-4 py-2">
                   <Button
diff --git a/frontend/src/features/streaming/AirPage.tsx b/frontend/src/features/streaming/AirPage.tsx
index 73149ea..8104d24 100644
--- a/frontend/src/features/streaming/AirPage.tsx
+++ b/frontend/src/features/streaming/AirPage.tsx
@@ -62,7 +62,7 @@ export function AirPage() {
     refetchInterval: 60_000,
   })
 
-  const { current, upcoming } = useMemo(() => splitEpg(epg ?? []), [epg])
+  const { current, upcoming } = useMemo(() => buildGuide(epg ?? []), [epg])
 
   if (isLoading) return <p className="text-muted-foreground">{t('common.loading')}</p>
 
@@ -125,7 +125,7 @@ export function AirPage() {
               <div className="flex flex-col gap-1">
                 <div className="flex items-center gap-2">
                   <Badge>{t('air.now')}</Badge>
-                  <span className="font-medium">{programLabel(current, t)}</span>
+                  <span className="font-medium">{current.showName}</span>
                 </div>
                 <span className="text-xs text-muted-foreground">
                   {formatTime(current.startsAtUtc)} – {formatTime(current.endsAtUtc)}
@@ -139,12 +139,12 @@ export function AirPage() {
                   {t('air.next')}
                 </div>
                 <ul className="divide-y divide-border">
-                  {upcoming.slice(0, 6).map((entry) => (
-                    <li key={entry.id} className="flex items-center gap-3 px-4 py-2 text-sm">
-                      <span className="w-12 shrink-0 text-muted-foreground">
-                        {formatTime(entry.startsAtUtc)}
+                  {upcoming.slice(0, 6).map((block) => (
+                    <li key={block.key} className="flex items-center gap-3 px-4 py-2 text-sm">
+                      <span className="w-24 shrink-0 text-muted-foreground">
+                        {formatTime(block.startsAtUtc)} – {formatTime(block.endsAtUtc)}
                       </span>
-                      <span>{programLabel(entry, t)}</span>
+                      <span>{block.showName}</span>
                     </li>
                   ))}
                 </ul>
@@ -157,17 +157,40 @@ export function AirPage() {
   )
 }
 
-function splitEpg(entries: ScheduleEntryDto[]) {
-  const now = Date.now()
-  const current = entries.find(
-    (e) => new Date(e.startsAtUtc).getTime() <= now && new Date(e.endsAtUtc).getTime() > now,
-  )
-  const upcoming = entries.filter((e) => new Date(e.startsAtUtc).getTime() > now)
-  return { current, upcoming }
+type GuideBlock = {
+  key: string
+  showId: string | null
+  showName: string
+  startsAtUtc: string
+  endsAtUtc: string
 }
 
-function programLabel(entry: ScheduleEntryDto, t: (key: string) => string) {
-  // На странице эфира — только название шоу (сезон/серия видны в админке).
-  if (entry.kind === 'Ad') return t('air.ad')
-  return entry.showName ?? '—'
+/**
+ * Строит телегид: рекламу не показываем, а подряд идущие серии одного шоу склеиваем в один блок
+ * с диапазоном «с – по». Реклама между сериями одного шоу поглощается блоком (как в обычном EPG).
+ */
+function buildGuide(entries: ScheduleEntryDto[]): { current?: GuideBlock; upcoming: GuideBlock[] } {
+  const blocks: GuideBlock[] = []
+  for (const entry of entries) {
+    if (entry.kind !== 'Program') continue
+    const last = blocks[blocks.length - 1]
+    if (last && last.showId === entry.showId) {
+      last.endsAtUtc = entry.endsAtUtc
+    } else {
+      blocks.push({
+        key: entry.id,
+        showId: entry.showId,
+        showName: entry.showName ?? '—',
+        startsAtUtc: entry.startsAtUtc,
+        endsAtUtc: entry.endsAtUtc,
+      })
+    }
+  }
+
+  const now = Date.now()
+  const current = blocks.find(
+    (b) => new Date(b.startsAtUtc).getTime() <= now && new Date(b.endsAtUtc).getTime() > now,
+  )
+  const upcoming = blocks.filter((b) => new Date(b.startsAtUtc).getTime() > now)
+  return { current, upcoming }
 }
diff --git a/frontend/src/shared/api/types.ts b/frontend/src/shared/api/types.ts
index 12a491f..37014ee 100644
--- a/frontend/src/shared/api/types.ts
+++ b/frontend/src/shared/api/types.ts
@@ -66,6 +66,7 @@ export type ShowSummaryDto = {
   name: string
   kind: ShowKind
   episodeCount: number
+  seasonCount: number
   createdAt: string
 }
 
@@ -149,6 +150,7 @@ export type ScheduleEntryDto = {
   showId: string | null
   showName: string | null
   episodeIndex: number | null
+  seasonEpisode: string | null
 }
 
 // ── Публичный эфир ─────────────────────────────────────────────────────────
diff --git a/frontend/src/shared/lib/i18n.ts b/frontend/src/shared/lib/i18n.ts
index 4210e30..369219b 100644
--- a/frontend/src/shared/lib/i18n.ts
+++ b/frontend/src/shared/lib/i18n.ts
@@ -127,6 +127,7 @@ const resources = {
           name: 'Название',
           kind: 'Тип',
           kinds: { Series: 'Сериал', Single: 'Полнометражка' },
+          seasons: 'Сезоны',
           episodes: 'Серии',
           episode: 'Серия',
           addEpisode: 'Добавить серию',
@@ -321,6 +322,7 @@ const resources = {
           name: 'Name',
           kind: 'Kind',
           kinds: { Series: 'Series', Single: 'Movie' },
+          seasons: 'Seasons',
           episodes: 'Episodes',
           episode: 'Episode',
           addEpisode: 'Add episode',